Reframing the Role of UM in PBM Strategy
Staff Writer

Pharmacy benefit management has long been framed as a tug-of-war between access and affordability. Utilization management (UM) programs are often cast as the referees; enforcing rules, limiting waste, and protecting plan sponsors from runaway drug costs. That framing, while familiar, obscures the deeper function of UM as a cost architecture. When designed with precision, utilization management does more than restrict; it re-engineers the pathways through which medications are accessed, evaluated, and reimbursed. This reframing positions UM not as a gatekeeper, but as a strategic blueprint for sustainable pharmacy spend. The PBM industry faces mounting pressure from employers, regulators, and members to justify every dollar spent. Drug prices continue to climb, specialty medications dominate spend, and member dissatisfaction threatens retention. In this environment, utilization management must evolve from a compliance tool into a cost-shaping framework. The most effective programs do not merely block high-cost drugs; they redirect demand, optimize therapeutic pathways, and align incentives across the supply chain. This article explores how utilization management saves costs not by saying no, but by reshaping the yes. Formularies are often described as lists. That description misses their strategic function.
A well-constructed formulary operates as a signal system, guiding prescribers and members toward clinically appropriate and financially sustainable choices. Closed formularies, in particular, offer significant savings potential when paired with rigorous clinical governance. By excluding non-essential or low-value drugs, closed formularies concentrate spend on therapeutics that deliver measurable outcomes. Savings emerge not only from exclusion, but from redirection. When a formulary favors biosimilars over branded biologics, or generics over single-source brands, it reshapes prescribing behavior. That shift is not passive. It requires active formulary management, continuous market surveillance, and transparent communication with providers. The cost savings are real, but they hinge on the PBM’s ability to maintain clinical credibility while enforcing financial discipline.
Prior authorization is often criticized for its administrative burden. That criticism is valid when criteria are vague, turnaround times are slow, or appeals are frequent. However, when executed with clinical rigor, prior authorization becomes a calibration tool. It ensures that high-cost medications are dispensed only when clinically necessary, and that lower-cost alternatives are considered first. Savings arise from two sources. First, inappropriate utilization is reduced. Second, therapeutic substitution is encouraged. For example, a prior authorization program that requires documentation of failure on a generic antidepressant before approving a branded alternative can save thousands per member annually. These savings scale across populations, especially in chronic disease categories where drug spend is persistent. The key is not the existence of prior authorization, but the quality of its criteria. Programs that rely on checkbox approvals or outdated guidelines fail to deliver meaningful savings. Those that incorporate real-time clinical data, evidence-based pathways, and pharmacist oversight can reduce spend while improving outcomes. Step therapy is often misunderstood as a punitive measure. In practice, it functions as a behavioral economics tool. By requiring members to try lower-cost medications before escalating to more expensive options, step therapy nudges behavior toward value. The savings are modest compared to formulary exclusions or prior authorizations, but they are consistent. Step therapy works best in therapeutic classes with multiple clinically equivalent options. Hypertension, depression, and acid reflux are prime examples. In these categories, step therapy can reduce spend without compromising care. The challenge lies in implementation. Poorly designed programs frustrate members and providers, leading to nonadherence and increased medical costs. Effective programs use transparent criteria, fast exceptions for clinical need, and member education to support adherence. Savings from step therapy are not dramatic, but they are durable. They accumulate over time and reinforce a culture of stewardship.
Quantity limits are among the simplest UM tools, but their impact is significant. By restricting the amount of medication dispensed within a given time frame, quantity limits prevent stockpiling, reduce waste, and discourage off-label use. These programs are especially effective in high-cost categories such as pain management, dermatology, and specialty injectables. Savings are realized through reduced dispensing and lower risk of adverse events. For example, limiting the quantity of a topical steroid to a 30-day supply prevents overuse and reduces the likelihood of skin thinning or systemic absorption. In specialty pharmacy, quantity limits can prevent thousands in unnecessary spend per member per year. The simplicity of quantity limits belies their strategic value. When paired with clinical guidelines and member education, they reinforce appropriate use and protect plan assets. Utilization management extends beyond drug selection. Pharmacy network design plays a critical role in cost containment. PBMs negotiate rates with pharmacies, and those rates vary widely.
Closed networks, which restrict access to specific pharmacies, offer greater discounts but risk member disruption. Open networks provide flexibility but dilute negotiating power. Savings from network design depend on geographic access, member behavior, and contract terms. A well-designed network balances convenience with cost. For example, steering members toward mail-order pharmacies for maintenance medications can reduce dispensing fees and improve adherence. Similarly, excluding high-cost independent pharmacies from the network can lower average cost per claim. Network design is not static. It requires ongoing evaluation, member feedback, and renegotiation. When aligned with formulary strategy and UM programs, network design becomes a lever for sustained savings.
Drug utilization review (DUR) is the analytical backbone of UM. It identifies patterns of inappropriate use, potential drug interactions, and opportunities for intervention. Retrospective DUR analyzes claims data to detect trends. Prospective DUR evaluates prescriptions at the point of sale. Both approaches contribute to cost savings by preventing adverse events, reducing duplicative therapy, and promoting adherence. Savings from DUR are indirect but powerful. Avoided hospitalizations, reduced emergency visits, and improved chronic disease management all translate to lower total cost of care. DUR also informs future UM strategy, guiding formulary updates, prior authorization criteria, and step therapy protocols. The effectiveness of DUR depends on data quality, analytical sophistication, and clinical follow-through. PBMs that invest in real-time analytics and pharmacist-led review teams achieve greater savings and better outcomes. Specialty drugs represent the fastest-growing segment of pharmacy spend. Utilization management in this category requires advanced strategies. Site-of-care optimization, indication-based pricing, and gene therapy carve-outs are among the emerging tools. These programs aim to ensure that specialty medications are used appropriately, administered in cost-effective settings, and reimbursed based on value. Savings in specialty management are substantial. For example, shifting infusion therapy from hospital outpatient departments to home-based care can reduce costs by 50 percent or more. Similarly, requiring genetic testing before approving gene therapies ensures that only eligible patients receive treatment. Specialty UM demands collaboration across stakeholders. PBMs must work with providers, manufacturers, and payers to align incentives and manage risk. The complexity is high, but the savings potential justifies the investment.
Utilization management programs that ignore member experience risk undermining their own savings. Disruption, confusion, and dissatisfaction lead to nonadherence, increased medical costs, and plan attrition. Conversely, UM programs that prioritize transparency, education, and support amplify their impact. Savings multiply when members understand the rationale behind UM decisions, trust the process, and feel supported. For example, a prior authorization program that includes pharmacist outreach and personalized education can improve acceptance rates and reduce appeals. Similarly, step therapy programs that offer digital tools for tracking progress and requesting exceptions enhance engagement. Member experience is not a soft metric. It is a cost driver. PBMs that invest in member-centric UM design achieve higher adherence, lower medical costs, and stronger retention. Utilization management saves costs in the PBM industry not by enforcing limits, but by constructing a strategic infrastructure for drug access. Formulary design, prior authorization, step therapy, quantity limits, network optimization, drug utilization review, and specialty management are all tools that function as pillars in that infrastructure. Together, they shape behavior, align incentives, and protect plan assets. The future of UM lies not in restriction, but in orchestration. PBMs that treat utilization management as a dynamic, data-driven, member-centered strategy will not only reduce costs, they will redefine value.